At the Beach: 100 Year of Summer Fashion In New Zealand


At the Beach playfully explores over 100 years of New Zealand’s beach culture told through summer fashion. Delve into an array of different outfits in this colourful exhibition. Enjoy the Hollywood glamour of the 1950s or the excesses of the 1980s! From boardies to beach capes, togs to terry towelling, paisley to playsuits, the exhibition spotlights fashion from the early 1900s to today. Featuring only New Zealand made or designed garments, the exhibition explores how our love for the beach influences our national identity. Each garment has a story to tell whether it be heavy woollen bathers of the Edwardian era or the skimpy bikinis of the 1970s revealing how society’s attitudes to modesty have changed over time. Celebrate Taranaki’s beach culture with a look at the East End Surf Lifesaving Club. See if you can spot anyone you know in the photographs or recognise iconic swimsuits like the ‘Liquorice Allsort.’

Contact Details & Additional Info

Physical Address

1 Ariki Street, New Plymouth, Taranaki




All Ages


December 02 - February 18 2018

Puke Ariki, New Plymouth, Taranaki

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