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Protected by a proud snow-topped mountain, steeped in historic significance and pounded by the restless Tasman Sea, this is a region that’s impossible to ignore...a sacred place like no other.
First inhabited by ancient Maori attracted to its warm ironsand beaches, rich soil, prolific wildlife and venerable sleeping mountain…then by eager European pioneers keen to secure a piece of fertile country for farming…Taranaki is a veritable melting pot of cultures and lifestyles.
Populated by descendants of ancient Maori through to early immigrants from Britain, Ireland, Poland, Switzerland, the Netherlands, China, India and many other countries, Taranaki is an ideal blend of New Zealand’s past, present and future.
You’ll still get a cheery wave from farmers and a hello from power walkers along New Plymouth’s coastal walkway, but you can also enjoy contemporary food and entertainment, plus a glimpse into New Zealand’s energy future via Taranaki’s fast-paced oil and gas industries.
Taranaki is not just a place where cows lactate in the midday sun and oilrigs spring up suddenly from lush green paddocks. It’s also a destination of rich arts and crafts, adrenaline-fuelled outdoor activities, spicy lattes overlooking the sea, quaint country hotels, large-scale music events, invigorating walks and mountain trails.
Stretching from Mokau in the north to Waitotara in the south and Whangamomona in the east, the Taranaki coastline takes in more than 200km of swimming, walking, surfing, diving, kayaking, fishing and exploring opportunities…offering everything from ancient Maori cave carvings at Tongaporutu, the Sugar Loaf Marine Reserve off New Plymouth and popular Opunake Beach with its annual carnival, to Patea’s clash of river and sea, the majestic White Cliffs at Pukearuhe, and desolate foam-edged swimming beaches than seem to stretch forever.
Visit us and you will quickly understand just why we are ‘like no other’. For a special visit to a place permeated with the charm of yesteryear, the atmosphere of today and the promise of tomorrow, you can’t beat Taranaki.
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