Working with Expedia
Expedia, Inc. is the world’s leading online travel company,
empowering business and leisure travelers with the tools
and information they need to easily research, plan, book
and experience travel through our worldwide marketplace
of premier consumer brands. |
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1. Tourism Industry Overview
Tourism is the world’s largest industry, with more
than 650 million people traveling globally every
year. This makes for a competitive international
and domestic marketplace. |
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2. Industry associations and their role
As a tourism operator it is vitally important that
you are aware of the various organisations that
exist to support you and your industry, and how
they can benefit you. |
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3. International visitors to Taranaki
Research shows that the majority of International visitors
to our region are what is now referred to as the
Interactive Traveller. This group matches what
Taranaki offers as a destination. Shaping your product to meet the wants and needs of the visitor type is a good way to begin your product development. |
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4. Promoting your product 1: Print
An array of marketing tools are available for you to use
to promote your product. A select few will probably be
the best fit for your business. |
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5. Promoting your product 2 - Online
Online marketing is becoming an increasingly important
research tool for International travelers, the travel
trade and traveling professionals. Information must be
current, informative and motivational. Today having a
presence on the internet is not only beneficial, it is
essential. |
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496 KB |
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6. i-SITES and their role
I-SITE visitor information centres are an effective distribution channel that can help to increase your profile and turnover. If you are starting out in the tourism business, your i-SITE is one of the first and most important contacts you should make. |
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7. Working with media
Print media coverage offers a fantastic promotion of your business. Printed articles (editorial) is seen by readers as more objective and credible than advertising and it can communicate much more information than many other forms of advertising or promotion. |
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8. Distribution Channels
Entering the international distribution channel is a big
step for any tourism operator so it is important that you
not only understand the different channels but that
your product will be able to satisfy the demands of the
international visitor. |
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9. Making the most of tradeshows
Tourism industry trade shows are held all over the world, and usually fit one of two formats. |
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10. Commission Structures
Understanding the commission structure system in the tourism industry |
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11. International Media Programme
Tourism New Zealand runs a successful International Media Programme (IMP), which aims to generate inspiring international coverage of New Zealand as a quality tourism destination. The IMP hosts and supports international media visitors to New Zealand. Venture Taranaki supports these familiarisations in Taranaki, and on some occasions your support will also be requested |
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215 KB |
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12. www.taranaki.info - how to register and login
How to register your local tourism operator account and then create your free business listing on the VISIT section of taranaki.info |
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13. Promoting your product 3 - Social Media
In recent year’s online marketing has been taken to a new level with the explosion of social media (also known as web 2.0) channels. |
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14. Writing effective Press Releases
The press release can be the most cost-effective marketing tool at your disposal – it costs little to create and distribute, but can have a huge impact if your story is picked up. |
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15. Taranaki - like no other brand
The Taranaki: Like No Other the brand is free to use and can add value to your business in two ways – by building an effective shared marketing platform that extends beyond just your business and by creating a consistent focal point for just what it means to be Taranaki. |
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